With a thriving workforce, strategic location, and fast-growing industries, the Waco region offers unparalleled opportunity for business growth.
Positioned in the heart of the Texas Triangle, Waco provides businesses with access to over 20 million people within a three-hour drive. Anchored by proximity to Austin, Dallas-Fort Worth, Houston, and San Antonio, the Waco area connects seamlessly to the Central Texas region for business and beyond.
As a mid-size city on the rise, Waco is attracting companies, entrepreneurs, and talent with a rare combination of lower operational costs, a skilled labor force, and a dynamic regional economy. It’s no surprise that Waco has seen a major uptick in capital investment, workforce training, and infrastructure expansion. Major companies including Graphic Packaging International ($1B facility), Electrolit ($400M investment), and Walmart Manufacturing (nearby $380M facility in Robinson) have chosen Waco for large-scale operations, fueling growth across sectors.
Waco offers a business-friendly environment with operating costs lower than those in larger Texas metros. Businesses benefit from targeted local, state, and federal incentives, including:
The city also provides support through partners like the Greater Waco Chamber, McLennan SBDC, and Start Up Waco. Companies exploring expansion in Central Texas will find Waco-area business opportunities defined by strategic access, workforce readiness, and pro-growth incentives.
Learn more about the pro-business conditions that define the Texas business climate.
This video from the Greater Waco Chamber showcases the exceptional business and lifestyle assets in Waco, including a strong talent pipeline and world-class health care.
Waco economic development is especially focused on five high-impact sectors:
Advanced manufacturing in Waco is a cornerstone of the local economy, supported by workforce pipelines from institutions like Texas State Technical College (TSTC) and McLennan Community College (MCC). The city is home to operations in food processing, automotive components, heavy equipment, and high-precision fabrication. Major employers include Hello Bello, Cargill, Zinkpower, and Packless Industries.
Waco is home to a nationally recognized aerospace and defense sector, anchored by companies like L3Harris, Blackhawk Modifications, and RAM Aircraft. The region’s workforce is strengthened by Fort Cavazos (formerly Fort Hood), just 45 minutes away, which transitions 700–800 service members to civilian life monthly. TSTC’s aviation maintenance and flight training programs directly support industry talent needs.
The healthcare industry in Waco has seen more than $330 million in expansion since 2005 and now represents 18% of the local economy. The sector benefits from a strong education-to-employment pipeline through Greater Waco Advanced Health Care Academy and partnerships with local institutions. Waco is also within 200 miles of most of Texas’ major medical centers, making it a strategic location for companies that provide medical services and medical equipment.
Waco supports a growing ecosystem of corporate and financial service providers, including back-office operations and customer service hubs. The city’s lower cost structure, available commercial properties, and talent coming from five local colleges and universities help position Waco as a competitive location for scalable service operations. Occupations requiring higher degrees with strong projected growth in the region include financial managers, lawyers, accountants, and auditors, reflecting both the city’s professional workforce pipeline and the expanding needs of local employers.
Waco’s central location within the Texas Triangle, combined with robust transportation infrastructure—including 3 Class I rail lines, 3 regional/local airports, and access to 8 seaports within 280 miles—makes it a strategic logistics hub. Companies like Amazon, Domtar, and Central Freight Lines have long recognized the benefits of locating in Waco.
Waco is within 200 miles of 80% of Texas’ population and just 90 minutes from both Dallas and Austin, positioning it as a logistics and distribution powerhouse.
Infrastructure in Waco includes:
This network supports both domestic and international business operations and gives companies the mobility to grow with ease.
Greater Waco’s labor force exceeds 400,000, with a 1.5% annual population growth rate and 75,000 college students within a 60-minute radius.
Workforce development is led by:
Waco’s appeal goes beyond business. As a top-ranked Texas travel destination, the city welcomes over 4 million tourists annually and has become known for its welcoming culture, outdoor amenities, and vibrant arts and retail scene.
Whether it’s the Magnolia Market, Baylor University, or the revitalized Brazos Promenade, Waco offers a unique mix of community and commerce that attracts both talent and investment. A strong school system, low commute times, and affordable housing round out a high quality of life that helps businesses retain workforce and families thrive.
Explore how Waco fits into the broader story of the Texas economy and discover why so many businesses are moving to Texas.
The Waco metro area’s strong economy is supported by companies across a range of business sectors, from manufacturing to food and beverage production.
Major business clusters in the Waco area include manufacturing and food and beverage production. Major employers in Waco include Alco Fastening Systems, Allergan, Cargill Foods, H.E.B. Stores, L-3 Integrated Systems, Mars Chocolate North America, Pilgrim’s Pride and Sanderson Farms.
With a network of highly rated colleges and universities, Waco offers the skilled talent that companies in this area are seeking.
Waco’s higher education institutions include Baylor University, McLennan Community College and Texas State Technical College.
In the heart of Texas, the Waco metro area continues to thrive thanks to a supportive infrastructure that makes distribution, logistics and travel easy.
The I-35 highway supports transportation by car in Waco, while the Waco Regional Airport offers efficient domestic air travel. There are major Class I railroad carrier services that offer reliable transportation by rail. Waco is also home to a Foreign Trade Zone.
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